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Product Package Design (Halwa)

Graphic design, Package Design, Product Design

Design brings together authentic South Indian heritage and contemporary premium appeal, positioning the brand as both traditional and trustworthy. The bold, saturated color palettes—deep red, royal blue, vibrant pink, and warm neutrals—act as clear flavor identifiers, making each variant instantly recognizable on shelf while maintaining a cohesive brand family.

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High-quality food photography framed within organic shapes adds warmth and appetite appeal, while the use of gold accents elevates the packaging into a premium space. The matte-finish look combined with minimal clutter gives the pack a refined, export-ready presence.

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Overall, the design communicates a brand that is authentic, premium, and culturally proud celebrating native Tamil Nadu flavors through modern packaging that feels trustworthy, appetizing, and shelf-dominant.

Softwares used: Photoshop, Illustrator

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